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How You Can Beat Declining Organic Reach on Facebook

May 24th, 2018 by

You’ve probably heard all about Facebook’s declining Organic Reach by now. For those of you who are tracking your social media analytics, you’ve probably even seen the steep decline for yourself. These numbers are a bit more deceiving than you may think, and there are tried and true strategies to help combat the decline. So

Create Raving Fans With Micro-Influencer Marketing

May 20th, 2018 by

Large brands have used celebrity endorsements for decades, and the latest trend has turned more toward how these celebrities are now influencers when it comes to buying decisions. Kylie Jenner, for example, leverages her 25 million Twitter followers by charging ~$500k per tweet if she endorses a product. We certainly aren’t suggesting you reach out

Google AdWords vs. Facebook Ads

May 18th, 2018 by

Reasons Why You Would Choose Google AdWords Google AdWords are perfect for trying to pull in those who are searching specifically for your services. At this point, a click is already a lead. When using pay-per-click, you are bidding with others to pay for each click of specific keywords. For example, if you are bidding

Google AdWords

May 14th, 2018 by

The Basics of Google AdWords Google AdWords are essentially bids on keywords that populate advertisements within a Google search. Showing up in a Google search requires that the searcher have entered specific keywords into the Google search bar that your company is then paying for to be discovered in this search. Let’s consider your sales

More Details on Facebook Advertising

May 13th, 2018 by

How Does Declining Organic Reach Affect Facebook Advertising? You’ve probably heard of the dreaded decline of Facebook Organic Reach. You’d think it was Armageddon for Digital Marketers. Realistically, this shift was just an equalizer. Facebook updated their definition of “reach” and simultaneously took advantage of the extreme popularity of using their platform by various brands.

Social Media Marketing

May 12th, 2018 by

Over the next few posts, we’re going to be exploring two popular types of Social Media Marketing – Facebook Ads and Google AdWords. I’m willing to bet you’ve wondered this at some point in time: “I have a limited budget. Should I be investing in Google AdWords or Facebook Ads?” The quick and easy answer

Legacy Plan

May 11th, 2018 by

Richard Bach said “There’s no disaster that can’t become a blessing, and no blessing that can’t become a disaster.” While this is a true statement, unexpected and unplanned-for disasters can definitely cause a lot of stress and uncertainty. So the fourth plan we recommend addresses how business, leadership, and life will continue in our absence.

Life Plans

May 8th, 2018 by

Abraham Lincoln said “And in the end, it’s not the years in your life that count. It’s the life in your years.” For too many of us in the business community, life takes a back seat to work. There is a struggle we all must work through regarding life/work balance. Without a plan and a

Leadership Plans

May 5th, 2018 by

Zig Ziglar said “It was character that got us out of bed, commitment that moved us into action, and discipline that enabled us to follow through.” Creating a business plan is the foundation, but we must remember to share the business plan with the other people involved in the business. Carrying out a successful plan

Business Planning

May 2nd, 2018 by

Will Rogers said “Even if you’re on the right track, you’ll get run over if you just sit there.” We have to plan to take action. There are four plans that we recommend completing and/or updating each year. 1. Business Plan 2. Leadership Plan 3. Life Plan 4. Legacy Plan The first and foundational plan