You’ve probably heard all about Facebook’s declining Organic Reach by now. For those of you who are tracking your social media analytics, you’ve probably even seen the steep decline for yourself. These numbers are a bit more deceiving than you may think, and there are tried and true strategies to help combat the decline. So
Large brands have used celebrity endorsements for decades, and the latest trend has turned more toward how these celebrities are now influencers when it comes to buying decisions. Kylie Jenner, for example, leverages her 25 million Twitter followers by charging ~$500k per tweet if she endorses a product. We certainly aren’t suggesting you reach out
Reasons Why You Would Choose Google AdWords Google AdWords are perfect for trying to pull in those who are searching specifically for your services. At this point, a click is already a lead. When using pay-per-click, you are bidding with others to pay for each click of specific keywords. For example, if you are bidding
The Basics of Google AdWords Google AdWords are essentially bids on keywords that populate advertisements within a Google search. Showing up in a Google search requires that the searcher have entered specific keywords into the Google search bar that your company is then paying for to be discovered in this search. Let’s consider your sales
How Does Declining Organic Reach Affect Facebook Advertising? You’ve probably heard of the dreaded decline of Facebook Organic Reach. You’d think it was Armageddon for Digital Marketers. Realistically, this shift was just an equalizer. Facebook updated their definition of “reach” and simultaneously took advantage of the extreme popularity of using their platform by various brands.