Effective Marketing For Automotive Service Business
For Owners & Managers • 12 AMI credits
6 hours (also available as a webinar)
Marketing is absolutely essential for survival. This workshop explains methods of gathering all information necessary to make good marketing decisions and establishing an advertising budget to fit the business pocketbook.
Additional topics include marketing via the shop’s database, using reference coding to effectively track advertising results, and discussing effective methods of direct mail advertising. This workshop also examines increasing car count, customer frequency, overall sales, sales per repair order, as well as improving the shop’s customer loyalty.