May 31st, 2018 by RLO Training
When group members are committed to going above and beyond for one another, we are on a very good path. The key to making peer groups work is to continually build relationships. This isn’t a week every quarter kind of deal. You need to reach out to your fellow group members weekly or even daily
May 28th, 2018 by RLO Training
Facebook is very focused on ensuring that their users stay their users. In an effort to do so, they updated their algorithm to improve their user experience. If you want your posts to continue to show up organically, then you should be focusing on the Facebook user’s experience as well. Think of it this way.
May 24th, 2018 by RLO Training
You’ve probably heard all about Facebook’s declining Organic Reach by now. For those of you who are tracking your social media analytics, you’ve probably even seen the steep decline for yourself. These numbers are a bit more deceiving than you may think, and there are tried and true strategies to help combat the decline. So
May 20th, 2018 by RLO Training
Large brands have used celebrity endorsements for decades, and the latest trend has turned more toward how these celebrities are now influencers when it comes to buying decisions. Kylie Jenner, for example, leverages her 25 million Twitter followers by charging ~$500k per tweet if she endorses a product. We certainly aren’t suggesting you reach out
May 18th, 2018 by RLO Training
Reasons Why You Would Choose Google AdWords Google AdWords are perfect for trying to pull in those who are searching specifically for your services. At this point, a click is already a lead. When using pay-per-click, you are bidding with others to pay for each click of specific keywords. For example, if you are bidding
May 14th, 2018 by RLO Training
The Basics of Google AdWords Google AdWords are essentially bids on keywords that populate advertisements within a Google search. Showing up in a Google search requires that the searcher have entered specific keywords into the Google search bar that your company is then paying for to be discovered in this search. Let’s consider your sales
May 13th, 2018 by RLO Training
How Does Declining Organic Reach Affect Facebook Advertising? You’ve probably heard of the dreaded decline of Facebook Organic Reach. You’d think it was Armageddon for Digital Marketers. Realistically, this shift was just an equalizer. Facebook updated their definition of “reach” and simultaneously took advantage of the extreme popularity of using their platform by various brands.
May 12th, 2018 by RLO Training
Over the next few posts, we’re going to be exploring two popular types of Social Media Marketing – Facebook Ads and Google AdWords. I’m willing to bet you’ve wondered this at some point in time: “I have a limited budget. Should I be investing in Google AdWords or Facebook Ads?” The quick and easy answer
May 11th, 2018 by RLO Training
Richard Bach said “There’s no disaster that can’t become a blessing, and no blessing that can’t become a disaster.” While this is a true statement, unexpected and unplanned-for disasters can definitely cause a lot of stress and uncertainty. So the fourth plan we recommend addresses how business, leadership, and life will continue in our absence.
May 8th, 2018 by RLO Training
Abraham Lincoln said “And in the end, it’s not the years in your life that count. It’s the life in your years.” For too many of us in the business community, life takes a back seat to work. There is a struggle we all must work through regarding life/work balance. Without a plan and a