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Repeat and Referral Customers

March 27th, 2019 by

There is a great principle of marketing that tells business owners that the majority of clients will be either repeat clients or referred clients. This is a wonderful idea, but many owners believe an inaccurate version of this theory. They believe that these repeat or referred clients will come to them without any effort. This

How Do You Create a Succession Plan?

March 6th, 2019 by

For the last few weeks, we’ve been addressing the topic of business continuation planning. So how do you create a succession plan? Firstly, it must be viewed as a process, not an event. Like a well-run relay race, the handing over of a company should be graceful, carefully strategized and well-executed to be successful. Work