Category: Business-Building Strategies

Are You Prepared to Compete? — Marketing & Training

September 23rd, 2020 by

    This is the third part of our series of articles on setting you up to succeed against all your competition out there.  In the first part, we talked about how important it is to train your technicians and service advisors, so that your shop can compete and succeed during tough times.  In the

Are You Prepared to Compete? — Workflow Processes

September 9th, 2020 by

    Last time, we talked about how important it is to train your technicians and service advisors, so that your shop can compete and succeed during tough times.  Click here if you missed that article.  It is equally important to have standard operating procedures in place for your shop, particularly when it comes to crucial workflow

Are you Prepared to Compete?

August 26th, 2020 by

  Put Yourself in a Position to Succeed     Too many auto shops have been driven out of business by merely hoping that adverse market conditions that have slowed their business down will reverse themselves.  A shop must be well-prepared in order to survive and prosper in tough times.    Shop owners often inform

Highly Effective Marketing Strategies — Part Three

August 12th, 2020 by

  Marketing is absolutely crucial to your shop’s success.  In the last couple of posts, we’ve taken a look at some highly effective marketing strategies, which should definitely be part of your formal marketing plan.  Click here to read Part One, and click here for Part Two.  Today, we’re going to finish up our marketing tips by analyzing

Highly Effective Marketing Strategies — Part Two

July 29th, 2020 by

  Marketing should be at the top of a repair shop owner’s to-do list.  Last time, we took a look at a couple of highly effective strategies, which should definitely be part of your formal marketing plan.  Click here to read that article.  Today, we’re going to look at a few more.   Examine the Appearance

Marketing Strategies — Part One

July 15th, 2020 by

   The way auto repair shops conduct business is changing because of a dramatically changing marketplace.  You can’t take business for granted anymore; there are far too many competitors for the same dollar.    Marketing — defined as the process of buying and selling in a market — includes almost every aspect of your business, from

Sales & Profits Down? Revisiting the Basics – Part 2

July 1st, 2020 by

Last time, we talked about a few of the basic business procedures to revisit if you find your sales and profits are down, including your company leadership, staff skills, and sales procedures and tools.  Click here to read Part One of this article.  Today, we will continue looking at some more of those basics you should be

Sales & Profits Down? Time to Revisit the Basics!

June 16th, 2020 by

Even though we are slowly coming out of the shutdowns caused by COVID-19, most shops today report that car counts are still down, which can make times feel tough.  Shops that maintain or increase their sales and profits in tough economic times all have one thing in common:  they understand and monitor the basics of

The Value of Your Peer Relationships

June 2nd, 2020 by

Almost all of us in the automotive industry have experienced some level of upheaval during the Coronavirus pandemic, and we can expect this uncertainty to continue in the economy for a while longer.  During this time, we have been looking for stability and ways to get through this situation. We have found that our members

Difficult Times are Opportunities

May 19th, 2020 by

What do you need to do if you’re struggling financially?  Adapt and change.  Here are a few thoughts for consideration. Evaluate how cash leaves and enters your company.  Can you cut some outgo or speed up some inflow?  You need to watch cash because those who have it will win.  Cash flow is a critical