Category: Business-Building Strategies

What’s Your Competition Doing? – Part Two

January 27th, 2021 by

    Last time, we talked about how to use Competitive Intelligence (CI) to find out what your competition is doing, in order to improve your market position.  Today, we are going to delve deeper into the items you should be looking at when you compare yourself with your competition, and break down the items

What’s Your Competition Doing?

January 13th, 2021 by

    While you’re busy fixing cars, some of your competitors may be eating away at your customer base.  Here’s how to use competitive intelligence to regain the advantage and improve your market position.    The auto repair industry is experiencing significant and swift changes in its customer base.  Newer vehicles are lasting longer and

Creating a Successful Business Plan

November 4th, 2020 by

    In an ever-increasing competitive world where auto repair shops face an uphill battle, creating a solid business plan helps minimize the risks.    Over the years, we’ve had the opportunity to work with thousands of shop owners, providing advice and tools to help them grow a profitable business.  We’ve discovered that one common

Are You Prepared to Compete? — Marketing & Training

September 23rd, 2020 by

    This is the third part of our series of articles on setting you up to succeed against all your competition out there.  In the first part, we talked about how important it is to train your technicians and service advisors, so that your shop can compete and succeed during tough times.  In the

Are You Prepared to Compete? — Workflow Processes

September 9th, 2020 by

    Last time, we talked about how important it is to train your technicians and service advisors, so that your shop can compete and succeed during tough times.  Click here if you missed that article.  It is equally important to have standard operating procedures in place for your shop, particularly when it comes to crucial workflow

Are you Prepared to Compete?

August 26th, 2020 by

  Put Yourself in a Position to Succeed     Too many auto shops have been driven out of business by merely hoping that adverse market conditions that have slowed their business down will reverse themselves.  A shop must be well-prepared in order to survive and prosper in tough times.    Shop owners often inform

Highly Effective Marketing Strategies — Part Three

August 12th, 2020 by

  Marketing is absolutely crucial to your shop’s success.  In the last couple of posts, we’ve taken a look at some highly effective marketing strategies, which should definitely be part of your formal marketing plan.  Click here to read Part One, and click here for Part Two.  Today, we’re going to finish up our marketing tips by analyzing

Highly Effective Marketing Strategies — Part Two

July 29th, 2020 by

  Marketing should be at the top of a repair shop owner’s to-do list.  Last time, we took a look at a couple of highly effective strategies, which should definitely be part of your formal marketing plan.  Click here to read that article.  Today, we’re going to look at a few more.   Examine the Appearance

Marketing Strategies — Part One

July 15th, 2020 by

   The way auto repair shops conduct business is changing because of a dramatically changing marketplace.  You can’t take business for granted anymore; there are far too many competitors for the same dollar.    Marketing — defined as the process of buying and selling in a market — includes almost every aspect of your business, from

Sales & Profits Down? Revisiting the Basics – Part 2

July 1st, 2020 by

Last time, we talked about a few of the basic business procedures to revisit if you find your sales and profits are down, including your company leadership, staff skills, and sales procedures and tools.  Click here to read Part One of this article.  Today, we will continue looking at some more of those basics you should be