Marketing should be at the top of a repair shop owner’s to-do list. Last time, we took a look at a couple of highly effective strategies, which should definitely be part of your formal marketing plan. Click here to read that article. Today, we’re going to look at a few more. Examine the Appearance
The way auto repair shops conduct business is changing because of a dramatically changing marketplace. You can’t take business for granted anymore; there are far too many competitors for the same dollar. Marketing — defined as the process of buying and selling in a market — includes almost every aspect of your business, from
Last time, we talked about a few of the basic business procedures to revisit if you find your sales and profits are down, including your company leadership, staff skills, and sales procedures and tools. Click here to read Part One of this article. Today, we will continue looking at some more of those basics you should be
Even though we are slowly coming out of the shutdowns caused by COVID-19, most shops today report that car counts are still down, which can make times feel tough. Shops that maintain or increase their sales and profits in tough economic times all have one thing in common: they understand and monitor the basics of
Almost all of us in the automotive industry have experienced some level of upheaval during the Coronavirus pandemic, and we can expect this uncertainty to continue in the economy for a while longer. During this time, we have been looking for stability and ways to get through this situation. We have found that our members
What do you need to do if you’re struggling financially? Adapt and change. Here are a few thoughts for consideration. Evaluate how cash leaves and enters your company. Can you cut some outgo or speed up some inflow? You need to watch cash because those who have it will win. Cash flow is a critical
In our last two posts, we have shared some ways an auto repair shop like yours can step up its processes and efforts to acquire additional market share, improve efficiencies, increase sales, and attain better profitability. This week, we’re going to wrap up that topic with a few more ideas, including how to increase your
Last time, we talked about ways an auto repair shop like yours can step up its processes and efforts to acquire additional market share, improve efficiencies, increase sales, and attain better profitability. This week, we want to focus on one method in particular of keeping your customers returning to you time after time — the
Competition for the public’s auto repair and maintenance business remains stiff. But there are ways a general automotive repair shop like yours can step up its processes and efforts to acquire additional market share, improve efficiencies, increase sales, and attain better profitability. Today’s auto repair businesses have a tendency during peak activity seasons to take